In light of the third wave of feminism and the state of women's equality globally, what is the future of media representation of women in the UK and beyond?
AIMS AND OBJECTIVES /
1 / To gain a deeper understanding of the state of women's equality globally, and throughout history, and it's pivotal relationship with the fashion industry
2 / To analyse the current state of female representation in both the mainstream fashion publishing industry and niche magazine markets, which will inform predictions of the future of female representation in fashion publishing
3 / To produce a creative physical outcome encompassing the key research I have explored in this project
RESEARCH METHODS /
1/ In depth personal interviews, face to face and online, with key professionals and my target demographic
2/ Observational focus groups and meetings, recording responses, emotions and reactions to specific texts and images
3 / A wide range of secondary research on related topics from sources such as documentaries, books, journals and blogs
WHO IS MY AUDIENCE? /
/ Females and males
/ Aged 18 - 30
/ Interested in fashion and gender issues
I chose this audience because I believe that our generation is the one that has the ambition and ability to bridge the gender equality gap in the UK. Research has shown that females of this generation and age are the most likely to be greatly affected by sexism, and unfair and destructive representation of women in the media. This is the demographic that need to hear this message the most.
The internet has been an incredibly destructive force and we were the first generation to be exposed to social media for for the entireity of our adolescence . The internet has unravelled much of what women had worked for throughout the past century, and is continuing to do so.
:evie
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